Branding Customer Experience Innovation Strategies Marketing 
Perficient
MARCH 8, 2023
Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.
Bank Innovation
SEPTEMBER 17, 2019
On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.
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Cisco
NOVEMBER 15, 2022
Before open banking, financial institutions would hold on to its customers data, so it was difficult for new, innovative financial services providers to break into the market since they couldn’t access the data. It is critical that a financial institution’s ecosystem supports its brand and products.
The Financial Brand
JULY 19, 2021
Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
PYMNTS
JULY 18, 2019
In a PYMNTS interview with Karen Webster, Joe DeRosa, EVP of Global Sales at i2c , discussed the findings of the July 2019 Innovation Readiness Playbook , subtitled “Leveling the Playing Field for Different-Sized FIs.” It might be the case that as institutions scale larger, caution increases too — at least when it comes to innovation.
Bank Innovation
NOVEMBER 27, 2019
Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, November 29, 2019.
The Financial Brand
OCTOBER 27, 2020
Creating a hybrid marketing/IT position could help break data and cultural logjams and improve both personalization and customer engagement. The post Now Hiring: Banks & Credit Unions Need Digital Transformation Architects appeared first on The Financial Brand.
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