Remove Branding Remove Course Remove Millennials Remove Regional
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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform. According to Cellulant, Huddah Cosmetics was an interesting brand to launch for the platform. In addition, the company said that her brand is well-known and capable of generating buzz.

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Digital Kiosks Upgrade To Voice Commerce

PYMNTS

The pandemic has of course accelerated concerns over touchscreens. Outdoor and hiking brand Merrell thinks it can solve the problem. Where many brands try to make everything for everyone, Merrell identified one of many moments in the customers life where they could be useful and built an experience for it.”. Bad trail maps.

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Why (Win Or Lose) Apple Card May Already Be Changing Payments

PYMNTS

One might argue that the shifts have been better or for worse (when was the last time one could separate a millennial from their iPhone for a decent conversation?), Apple gets its shine from the fact that, per BV, it “makes innovation accessible, and uses its brand to viscerally connect with its consumers and establish a new normal.

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Snapchat App Snapbots To Sell Smart Spectacles

PYMNTS

Others referenced regional geotag text with which Snapchat allows users to overlay their photos. But there was no clear branding on any of them unless you were in on the reference. It’s not just millennials and post-millennials using a free service any longer. And just what are Spectacles?

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“Today, the narrative is moving from the hands of the marketers to the consumers”

BankBazaar

Our Chief Marketing Officer, Aparna Mahesh was recently in conversation with the Hindu Business Line to talk about the recent shift in the narrative of marketing and how brands are coping with it. ?. Millennials and GenZ are demanding and quite unforgiving. Interestingly, they also hold brands to very high standards.

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Rideshare Fare Aggregation Apps Highlight Local Rideshares, Surge Pricing

PYMNTS

And, of course, they may or may not have surge pricing. Whipster seeks to serve a variety of riders, including millennials who’re looking for a new way to get around cities. The entire millennial generation is really contemplating modern travel in the urban area,” Olinger said. “The Surge Pricing. They don’t want cars.

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Payment Apps Breathe New ? Or Retro ? Life Into Convenience Stores

PYMNTS

Charles Jarrett, vice president and CIO of Cumberland Farms (a convenience store chain with some 600 locations in eight states), recently discussed the future of that type of retail with Karen Webster, and gave an update on how the company’s redesigned SmartPay mobile app is helping lead that transformation for the regional chain.

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