Remove Branding Remove Community Remove Google Remove Marketing Strategies
article thumbnail

Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

article thumbnail

Building A Digital And Subscription Community For Hockey Parents

PYMNTS

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

Community 161
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The Shopify powers the site, which offers express checkout options such as PayPal and Google Pay. The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said.

Branding 140
article thumbnail

5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

William Mills

Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO Benefits.

Fintech 41
article thumbnail

Politics and Digital Marketing: What You Need to Know

Social Assurance

Digital marketers need to know not only the ins-and-outs of new platforms and trends, but also how to navigate the uncertain and mercurial social waters. Having a few, reliable markers in mind can help your financial brand steer clear of controversy and effectively reach your followers. It’s an Opportunity to Improve Communications.

article thumbnail

GonzoBanker’s Post-Pandemic Customer Care Playbook

Gonzobanker

So hats off to executives at community-based institutions who, according to Cornerstone Advisors’ What’s Going On In Banking 2021 study, said improving customer experience and service delivery was their No. Actionable: Tailor questions to separate the experience from general brand or policy perception. Redefine excellent service.

article thumbnail

10 Profound SEO Optimization Strategies for Small Business/Startups

NCR

How do you ensure your website appears at the top of the search-engine results page (SERP) of Google, Bing, and Yahoo? A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. Keep your URLs short. Maintain an XML site map. Link Building. Local Presence.