Remove Article Remove Community Bank Remove Marketing Strategies Remove Millennials
article thumbnail

Millennials ARE worth the effort for community banks.

Long Lasting Ideas

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials.

article thumbnail

Millennial’s Matter to Bank Marketing

Long Lasting Ideas

And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? A recent article in the Wall Street Journal states that the average Class of 2014 graduate with student-loan debt has to pay back some $33,000. Offer millennials the human touch. And we have a few of our own. *