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Transforming the User Experience: Five Steps to Boost Conversions for Your Financial Brand

Digital Growth Institute

Whether you're a bank, credit union, or FinTech, your goal is not merely to sell financial products but to offer solutions that address people's problems. However, many financial brand websites fail to reflect this truth, as revealed by digital secret shopping studies.

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Can FinTech Walk The FinTalk?

PYMNTS

According to a Crunchbase article published in February of 2018, investments in blockchain and blockchain-related startups (excluding initial coin offerings, or ICOs) were already 40 percent of what they were in 2017. All tout an easy user experience via a mobile app that helps users track and monitor spend.

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4 Priorities for Increased Customer Centricity in Banking

The Financial Brand

This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand. This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand.

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Open Banking vs. Embedded Banking: What's the right path for you?

Lars Markull

Xero, on the other hand, could (at the same time) allow users to create Xero branded accounts or cards for the benefit of creating separate virtual accounts for each client for easier reconciliation or cards for a better user experience (Embedded Banking). Financial product branding is critical.

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What consumers demand of banking loyalty programs and how to exceed their expectations

NCR

Banks face pressure as consumers are given more opportunities to compare and switch services, not to mention the rise of the dynamic fintech sector. Focus on simplifying the user ‘shopping’ experience. Providing a frictionless redemption experience should also be a top priority for loyalty program operators.

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Everyone’s talking about APIs. Why?

Insights on Business

While looking at the predictions for the FinTech area for 2017, I started noticing that APIs were showing up again and again. As Jim Marous notes in his article, Top 10 Retail Banking Trends and Predictions for 2017 , “APIs were not even listed as a 2016 trend, but was #4 in 2017.”.

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Look Who’s Making AI Intelligent Again

Fintech Labs Insights

Artificial intelligence (AI) is not new to fintech, but in the past two years we’ve seen a jump in the sophistication and scale of its use across the industry. In a Fintech Trending post earlier this month, we highlighted Capital One’s live integration and Lloyd Bank’s proof of concept with Amazon’s Alexa. .”

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