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Capitalize on social payments

Independent Banker

Social payments methods like Venmo and Cash App continue to grow in popularity, and the data is there to prove it, creating an opportunity to give customers what they want: 24/7 access to cashless, P2P and mobile transactions. So how do social payments fit in community banks’ long-term future? By Colleen Morrison.

Capital 94
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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings.

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10 Top Banking Podcasts You Should be Listening to

Abrigo

Weeding through banking podcasts to find gems. million podcasts in the world, you might find it daunting to weed through the lists on Apple Podcasts, Spotify, Google, or other platforms to find the best banking podcasts. Regular, Timely Episodes. Indeed, with 2.8

Community 195
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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

This fast pace has banks and credit unions contemplating how they can compete in this mobile “arms race” and what unique value smaller institutions can bring to the table. . With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources.

Strategy 158
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Innovation All the Time

Independent Banker

Even with technology’s increasing influence on retail banking, it’s not typical for a community bank to have one of its most senior and trusted executives concentrate primarily on leading consumer product and payments innovation. billion-asset, 85-branch community bank based in Rockland, Mass., is not typical.

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

As the years passed a kid who opened a savings account at 10 opened a checking account or a student loan at the same bank before heading off to college at 18. In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Conservative bankers might dismiss social media. Don’t.

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What is Shadow Banking? And Why Should You Know About It?

FICO

And big technology companies – Apple, Amazon, Google, and others – are adding financial services as another differentiated feature to help lock users into their proprietary ecosystems. Other challenger banks (grouped together because of sample size) scored 7.81, ahead of Citibank, community banks and Wells Fargo.