Independent Banker
DECEMBER 31, 2021
Community banks can monitor performance and fine-tune their ad as needed through a social platform’s analytics dashboard. Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., That client targeted specific parameters like its servicing region, an essential consideration for community banks.
PYMNTS
MARCH 1, 2019
The firm emphasized its focus on artificial intelligence and predictive analytics to provide People Operations executives with insights to attract and retain talent. The company also plans to expand its engineering and customer success teams, strengthen its go-to-market strategy, and further develop its data platform, reports noted.
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PYMNTS
MARCH 12, 2020
That helps retailers drive marketing strategy, which in turn can boost customer throughput and average revenue per user (ARPU). Such tailored approaches allow retailers to maximize their inventory, too, gauging demand in a given location or region, which helps them avoid having to take markdowns.
Independent Banker
OCTOBER 31, 2021
Here are some tips and advice for tracking your community bank’s marketing performance. Take advantage of free analytics tools. Without any data to act as feedback for your marketing initiatives, cranking out campaigns can feel like screaming into the void. Ultimately, what you need to be focusing on is, ‘Who’s within my region?’
PYMNTS
JANUARY 18, 2018
But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. North American banks are among the most optimistic, EY found.
FICO
JUNE 23, 2023
Sectors that leverage digital marketing strategies for acquiring and properly serving customers are moving towards hyper-personalization — a ‘supercharged’ version of personalization using real-time customer data, artificial intelligence, automation and predictive analytics. But fraud must be a consideration here too.
Banking 2020
AUGUST 24, 2015
There are great free tools out there such as Google Analytics that can help small financial institutions, who are just getting started with search marketing, measure their campaigns and efforts in an easy, affordable manner. She holds a Bachelor of Arts degree from the University of Georgia.
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