FICO
JULY 15, 2022
Financial Inclusion Using Analytics. How can we use innovation to bring more people the financial resources they need? Our goal is to help you lend to more people responsibly and be able to explain every decision you make using FICO analytics. How FICO Scoring can help companies make decisions that benefit society.
PYMNTS
DECEMBER 16, 2016
The National Center for the Middle Market must have a definition of what the term is so that they can do data analytics and sample and survey these firms. Visa prefers to define mid-market as a set of needs and a set of customer behaviors, he said. And both the needs and behaviors change as firms grow, he said. “The
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Gonzobanker
SEPTEMBER 21, 2018
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.
Gonzobanker
JANUARY 29, 2018
Instant credit decisions and Amazon purchasing have birthed customer expectations of smarter and faster interactions based on behind-the-scenes analytics they never even see. In keeping with this trend, at a recent industry roundtable, half of the executives in the room were in the process of deploying a new marketing automation platform.
Independent Banker
FEBRUARY 28, 2023
based company can tap into bank databases, including the core processing system, to generate advanced analytics and insights. Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content. The South Bend, Ind.-based
Independent Banker
FEBRUARY 28, 2022
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The intent is to gain better insight into customer behavior for more successful target marketing of its various products and promotions. By Katie Kuehner-Hebert.
FICO
OCTOBER 24, 2018
Adopt a decision-first approach: Rather than start with data, forward-looking insurers are defining their most critical business objectives and decision models before considering data and analytic requirements. Once the decision metrics have been identified – such as loss ratio, geographic distribution, growth, etc. -
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