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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

ChatGPT is a powerful language model that can understand a variety of languages, including emojis, that can assist banks with increasing the productivity of bankers, improving their customer experience, automating repetitive tasks, and providing personalized financial advice to customers.

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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

This FinTech app allows users to invest in a portfolio in their favorite brands or companies (DoorDash, Lululemon, Target, Costco, Amazon, etc.) Joy Erdenemandakh’s Bright Paths Project: Economists’ App for Data Analysis. Joy brings experience from everything from international relations to economics to software.

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4 Fast Fixes to Improve Your Financial Institution’s CX

The Financial Brand

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking with Soul: 7 Requirements to Succeed in the Experience Economy

The Financial Brand

Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness. The post Banking with Soul: 7 Requirements to Succeed in the Experience Economy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Consumers Demanding Enhanced Features From Mobile Banking Apps

The Financial Brand

Shifting consumer habits and the emergence of new technologies has put pressure on financial institutions to improve mobile banking experiences. The post Consumers Demanding Enhanced Features From Mobile Banking Apps appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How to Increase Personalized Engagement (and Sales) on Bank Websites

The Financial Brand

The post How to Increase Personalized Engagement (and Sales) on Bank Websites appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. What follows are the results of our analysis — six secrets to success in the world of personal finance management. And it would be a constant challenge to keep them from hurting the customer experience.

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