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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. Cybersecurity.

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OppFi files complaint to block “true lender” challenge by California Department of Financial Protection and Innovation

CFPB Monitor

In 2019, California enacted AB 539 which, effective January 1, 2020, limited the interest rate that can be charged on loans of $2,500 to $10,000 by lenders licensed under the California Financing Law (CFL) to 36% plus the federal funds rate.

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Digital Couponing Rises With The Digital Shift

PYMNTS

According to market leader Quotient Technology , some retailers, as a result of COVID-19, have stopped accepting paper coupons altogether and have directed shoppers to their digital paperless coupon programs. “As It is important for retailers and CPGs to engage with shoppers and meet their demands for savings and digital solutions.”.

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Citcon: Payments Can Be The 'Digital Guide' For Retailers

PYMNTS

2020 will be remembered by most as a year of trial. But we at Citcon believe it will also be marked as the year that prompted stunning innovation across industries. This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online.

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Finastra welcomes Lynne Biggar to Board of Directors

Bobsguide

Finastra today announced the appointment of Lynne Biggar, a proven financial services and marketing leader, to its Board of Directors, effective March 2022. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc.

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Retail Banking Year in Review 2020: A Reflection in 20 Charts

The Financial Brand

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

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