Remove 2018 Remove Branding Remove Marketing Strategies Remove social media
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3 PR Trends to Watch in 2018

PYMNTS

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy?

Trends 115
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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

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Finovate Spring 2018 – Day 1

William Mills

William Mills Agency will be live blogging at FinovateSpring 2018. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2018. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. finovate Tweets.

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FinovateFall 2018 Live Blog – Day 2

William Mills

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand. ^DG. However, they see their main value as helping to improve customer experience. ^SR

Mobile 78
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Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.

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Delivering Regional Flavor With State-Specific Subscriptions

PYMNTS

All of the items—such as hand-blended hair serum and handmade fruit spray—are made by California artisans, with no big corporate brands included in the boxes. The Brands. The company also takes professional photos of their products and shares them on social media. The Curation Process.

Regional 100
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Finovate Spring 2018 – Day 2

William Mills

Welcome to FinovateSpring 2018. We license the technology to HW vendors and brands. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2018. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.