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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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ModCloth Expands Into Bridal

PYMNTS

According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback. ModCloth says the decision was inspired in part by shoppers’ behavior on social media. The expansion also follows staffing upgrades in the San Francisco based fashion startup.

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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188
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Brick-And-Mortar Retailers Can Reach Consumers With Geo-Aware Deals

PYMNTS

To promote the deals, Skout Deals uses social media platforms such as Facebook and Instagram for most of its social media advertising. Payne finds those two platforms to be the most successful social media mediums because of their reach. The Road Ahead.

Retail 104
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3 PR Trends to Watch in 2018

PYMNTS

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115
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Zara Gets Its (Unisex) Pants Pulled Down

PYMNTS

Harry Seaton (@harryseaton) March 8, 2016. . Brian Gerald Murphy (@begeem) March 4, 2016. . Tyler Ford (@tywrent) March 4, 2016. . fay organa d-5 (@magicaIgirI) March 4, 2016. . em (@concretegravity) March 4, 2016. evanrosskatz @elielcruz will @ZARA have skirts / dresses / floral prints?

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FinovateSpring 2016 Live Blog – Day 1

William Mills

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Mills-Grimes will be live blogging at FinovateSpring 2016. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Check back for new updates throughout the day.