Abrigo
DECEMBER 31, 2015
They are spending money on creating content that showcases the firm’s expertise and on marketing automation and data to guide the most effective efforts. For that reason, she expects marketing technology will continue to explode as more firms adopt it. Metrics to assess marketing effectiveness are shifting, too, she said.
William Mills
JANUARY 14, 2016
We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. Content marketing has arrived!
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Gonzobanker
SEPTEMBER 21, 2018
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.
William Mills
NOVEMBER 1, 2016
Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?
PYMNTS
FEBRUARY 8, 2017
Marketing has become much more data-centric in recent years,” Kiran said. In mid-2016, Fishbowl launched a restaurant automation platform, said Kiran, that brought together restaurant guest location intelligence, ordering and purchase data, payment data and more to offer omnichannel marketing capabilities for restaurant chains.
PYMNTS
APRIL 18, 2017
With today’s economy becoming increasingly more connected over the past decade, there have been various forms of technology solutions developed along the way to assist in streamlining smart devices. 2016 that it would be allowing the 30,000 and growing chatbots to accept payments.
CB Insights
APRIL 24, 2018
Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. However, this isn’t the whole story. The new big-box store. Ikea as a model.
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