William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 105

Marketing Automation San Francisco Conference Marketing 105

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

Fintech Labs Insights

AUGUST 11, 2016

A look at the companies demoing live to 1,500+ fintech professional on September 8 & 9, 2016. She later joined EverString Technology as an early employee, leveraging predictive analytics for marketing automation. Register today. Enabling private companies to fundraise in China. Cathryn Chen, Founder & CEO.

Marketing Automation 12

Marketing Automation Analytics Fintech Marketing 12

Gonzobanker

DECEMBER 19, 2017

FinTech threats and distractions. While the darling of FinTech conferences, this divestiture seems primarily driven as a means of Customers delaying the $10 billion Durbin hit and maintaining quarterly EPS expectations from the Street. Oh, by the way, that Fintech darling of two years ago Lending Club? Payments chaos.

Conference 91

Conference Industry Community Bank Community 91

Fintech Labs Insights

JUNE 15, 2016

The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions. This technology is designed for the smaller customer portfolios and modest budgets of smaller banks and credit unions.

Community Bank 12

Community Bank Data Community Marketing 12

CB Insights

AUGUST 31, 2017

The corporate and CVC investors that participated in the round don’t come from the auto industry; rather, all three — Baidu Capital, Lenovo Ventures Group, and Tencent Holdings — are investment arms of well-known Chinese technology giants. Corporate Investors in the Round: Capital One Growth Ventures, Citi Ventures, Dell Technologies.

California 61

California Capital Company Industry 61