Abrigo

DECEMBER 31, 2015

They are spending money on creating content that showcases the firm’s expertise and on marketing automation and data to guide the most effective efforts. For that reason, she expects marketing technology will continue to explode as more firms adopt it. Overall, it’s very important to think smaller in order to get bigger.”

Strategy 150

Strategy Marketing Survey Marketing Automation 150

William Mills

JANUARY 14, 2016

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. Content marketing has arrived!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 113

Marketing Automation San Francisco Conference Marketing 113

PYMNTS

APRIL 18, 2017

Commerce marketing automation software Bronto’s Senior Product Manager, Matt Davis, commented to Retail Dive about the impact chatbots are having on the customer service industry alone: “This really represents a shift now to where chat is starting to become the center of this kind of brand or product retailer interaction, directly with the customer.

social media 123

social media Payments Retail Branding 123

PYMNTS

FEBRUARY 8, 2017

Marketing has become much more data-centric in recent years,” Kiran said. In mid-2016, Fishbowl launched a restaurant automation platform, said Kiran, that brought together restaurant guest location intelligence, ordering and purchase data, payment data and more to offer omnichannel marketing capabilities for restaurant chains.

Mobile 100

Mobile Google Retail Marketing Automation 100

Payments Source

JANUARY 1, 2018

Pain point #3: Difficulty tracking digital marketing/advertising efforts. Difficulty tracking digital marketing/advertising efforts was a major pain point – and has consistently remained so – for the past two years. In Q3 2016, 42% of respondents identified this difficulty, while in Q3 2017, 45% said it was a pain point.

Trends 72

Trends Customer Experience Survey Data 72

William Mills

DECEMBER 1, 2016

Prior to joining the agency, Hamilton worked as a senate aide in the Georgia senate press office during the 2016 Georgia General Assembly session. As digital marketing coordinator, Maker handles marketing automation software, social media, web development and blogging services for clients and the agency.

St. Louis 40

St. Louis Georgia social media Missouri 40