Steal This 5-Step Banking Innovation Playbook from Gentle Monster
South State Correspondent
MAY 1, 2024
The tactic worked – in 2013, Gentle Monster’s oversized glasses were used to portray the main character of a huge Korean drama show. Each store is closer to an art exhibit than a retail outlet. It’s amazing how the Company chooses creativity and storytelling over the rules of what a retail experience should be.
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