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The American Dream Of Homeownership On Hold For Millennials?

PYMNTS

It could be the perfect time for millennials to stop throwing their money away on rent and buy a home — or not. The last time home loans were in the low 3s was 2012 when the rate fell to 3.36 A survey by the Pew Research Center found one-third of millennials have been laid off due to the COVID-19.

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US New Home Sales Plummet As COVID-19 Hits Housing Market

PYMNTS

“Low mortgage rates and continued demand from the millennial generation should drive a rebound in housing activity later this year and into 2021,” Ayers predicted. Both areas of the country had states that put stay-at-home orders into place before other parts of the nation. Sales dropped a steep 41.5 percent in the West.

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12 Industries That Will Thrive Thanks To Millennials

CB Insights

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

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12 Industries Experts Say Millennials Are Killing — And Why They’re Wrong

CB Insights

Every few weeks, another story about the dreaded generation surfaces: millennials are killing casual dining; millennials are killing breakfast cereal; millennials are killing home ownership. Millennials aren’t shunning luxury goods; they’re just renting them instead of buying. Millennials are in debt.

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Affirm Expands Installment Payment Options To Any On, Offline Store

PYMNTS

Half of Affirm’s users are millennials or Gen Z, the company says. Holiday spending by Americans topped $700 million in 2018 and is expected to be higher in 2019, according to the National Retail Federation. Affirm was started in 2012 by Max Levchin, who co-founded PayPal, along with Jeffrey Kaditz and Nathan Gettings.

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The Digital Real Estate Boom (And How Long It Might Last)

PYMNTS

Meanwhile, millennial consumers have drastically picked up the pace of their home buying. We believe these tailwinds are durable, supported by low interest rates and demographic shifts as millennials age into their prime home-buying years, with Gen-Zs lining up behind them,” Barton wrote. Existing home sales were up 9.4 All in, U.S.

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Retailers Give Fresh Focus to Single Consumers

PYMNTS

Forget millennials, that consumer segment that is blamed for the downfall of most everything while also being the target of many innovative efforts. By 2015, Singles Day was bigger than Black Friday and Cyber Monday combined – and the celebration had gone from online to on television, via national broadcast and global live stream.

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