Decoupled Debit — Again?
PYMNTS
DECEMBER 10, 2018
The year is 2007. It’s the decoupled debit card. Capital One made the headlines then – a genius move, many called it at that time, for an issuer that lacked demand in deposit accounts and had no other way to provide a debit-like offering that would make their brand sticky to consumers. And what was the product?
Let's personalize your content