Decoupled Debit — Again?
PYMNTS
DECEMBER 10, 2018
The year is 2007. Capital One made the headlines then – a genius move, many called it at that time, for an issuer that lacked demand in deposit accounts and had no other way to provide a debit-like offering that would make their brand sticky to consumers. There’s only one problem. 2018: Same Song, Different Verse.
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