How Millennials Are Propelling Halloween To New Retail Heights
PYMNTS
OCTOBER 31, 2017
Halloween is no longer just for the kids and those with kids,” wrote Allison Zeller, director of research for the National Retail Federation (NRF). According to VinePair , searches for the terms “beer” and “wine” have been spiking in October since at least 2004, and the terms remain current through the rest of the holiday season.
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