PYMNTS

FEBRUARY 7, 2017

While most millennials were brought up in the age of the computer, baby boomers can remember a time when they weren’t surrounded by technology. It’s a peculiar dichotomy to compare millennials to their parents’ generation, the baby boomers. percent, millennials (who are in part to blame for this) aren’t the main contributing factor.

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Millennials social media Boston New York City 100

PYMNTS

JULY 28, 2017

Millennials. million millennials, as reported by Pew Research Center , obtaining, maintaining and retaining consumers from this particular consumer segment is the golden ticket for retailers. As such, a key demographic of the millennial population on which retailers may want to zero in: the Hispanic group. With approximately 79.8

Millennials 113

Millennials Taxes United States Retail 113

PYMNTS

JULY 7, 2017

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. Get ready, retailers. They appreciate the hands-on experience of shopping in a store.

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social media Millennials Retail Study 120

PYMNTS

MAY 1, 2020

Millennial and Gen Z stereotypes often revolve around being tied to smartphones or computer screens, but these consumers love the outdoors just as much as their parents’ and grandparents’ generations. Social media can show how much millennials and members of Generation Z love hiking, camping and other outdoor activities.

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Millennials social media Retail Guidelines 141

PYMNTS

SEPTEMBER 16, 2019

Retailers scour social media to find influencers and designer bellwethers to turn trends into sales. In the payments ecosystem, we need look no further than the bridge millennial for how the connected purchasing experience will evolve over the next decade. How We Will Pay 2019 is an annual national study of more than 5,000 U.S.

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Millennials Study Course Trends 222

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

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Millennials Industry Branding social media 78

PYMNTS

SEPTEMBER 10, 2018

That principle seems to hold true with millennials , as they lose some of the consumer spotlight to their successors in Gen Z. One study that mirrors findings of others — this one from Euclid Analytics — found that 66 percent of Gen Zers prefer in-store shopping , while 28 percent want to interact with store associates.

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Millennials San Diego Branding Study 112