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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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7 marketing tips to engage your clients about starting a succession plan

Abrigo

You commonly exchange many email messages with your clients but have you ever considered using your signature line as a marketing tool? fzJKgSN5zwE Inexpensive videos can be added to your signature line, shared on social media and uploaded to your website to drive traffic. Hold seminars or webinars. Ask me how I can help.”

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EU Merchants Offer WeChat Pay To China’s Shoppers

PYMNTS

The company also plans to offer virtual seminars to teach people about how to use the new integration program. WeChat Pay, which comes with the WeChat social media service primarily used in China, is owned by Tencent Holdings, which last year partnered with Network International to bring the service to the United Arab Emirates.

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Wirecard To Let EU Merchants Offer WeChat Pay To China’s Shoppers

PYMNTS

The company also plans to offer virtual seminars to teach people about how to use the new integration program. WeChat Pay, which comes with the WeChat social media service primarily used in China, is owned by Tencent Holdings, which last year partnered with Network International to bring the service to the United Arab Emirates.

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Rebeca Romero Rainey: Striking the right balance

Independent Banker

Beyond the Marketing and Communications Toolkit, consider our Community Bank Virtual Marketing Seminar later this month ( icba.org/education ) or use the ICBA Social Media Monitor as a no-cost member benefit ( icba.socialassurance.com ). What you need to know. Because what we do is personal.

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In Banking, Content Is Showing Results

Jeff For Banks

Kevin Tynan, a regular American Banker contributor , recently penned an article: Digital Bank Marketing, It's All About the Content. He cited a recent survey that found content marketing ranks as companies' most significant digital marketing trend for 2016. See the ad in my Facebook feed today. Google Cloud.

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Jim Reber: Floating rate assets are back

Independent Banker

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Trust me when I say it was not a money-market equivalent. Another enticement is the market values of 7(a)s are remarkably stable.

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