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Poor User Experience Can Be Subscription Commerce Deal-Breaker

PYMNTS

In the second quarter of this year, seven existing merchants dropped out and four joined the subscription market. The market saw more fluctuation earlier in 2018, though. It might make sense for players in a crowded market to try to differentiate themselves and improve performance. percent of millennials planning on the same.

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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. More than ever – millennials seek customized experiences without a corresponding increase in prices. They are tech savvy, mobile and social.

Marketing 156
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The Pandemic’s Push For The FI/FinTech ‘Win-Win’

PYMNTS

That number climbs to 38 percent among baby boomers, 74 percent for Generation Xers and 85 percent for millennials and Generation Z consumers. Kikkeri said that’s why FIs must consider how to leverage their FinTech partnerships and push to market the digital services that customers have become habituated to in the past six months.

Fintech 224
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Digital Gifts In A Digital Envelope: More Than Just A Money Move

PYMNTS

Payments arrive with games and challenges that must be completed to free up the funds – anything from “Send me a video of your workout session at the gym” to “Come home from college and visit us if you want your money.”. But as with any financial transfer product, it’s not enough to provide a unique or seamless user experience.

Cards 121
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In Banking Innovation, Eyeing The Needs Of The ‘Digital Native’

PYMNTS

As noted in the study, larger financial institutions outpace smaller brethren when it comes to grabbing market share, largely through the competitive advantage of hefty IT budgets that get new products to market with haste. As millennials rise through the ranks and within the ranks, we see the rise of what he termed “digital natives.”.

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Gamification: a Game Changer for Customer Engagement Strategies

Jack Henry

Gamification is not just the idea of designing slick applications or web sites that have the look and feel of a video game. It combines the idea of the user experience, loyalty programs and behavioral economics as a business strategy to drive customer engagement the way video games do.

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Commander In Chief: Rob Balahura And Vouchr Are Making Money Transfer Social

PYMNTS

In addition to explaining how adding a social layer to money transfer platforms can enable consumers to have fun with their funds, he also stressed that there are billion-dollar markets open to firms that are willing and able to master the new tools available to spur user engagement with money transfer. The first is personalization.

Mobile 100