In Retail, Are Rewards Their Own Reward?
PYMNTS
JANUARY 3, 2017
Retail is a dog-eat-dog world, operating at times on the thinnest of margins. There are so many levers to engage consumers” in rewards, said Wind, and whether it is tied specifically to a card or merchant, additional leverage can come through email marketing campaigns or percentage-off programs at retailers. credit cards, 1.3
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