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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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How Unattended Retail Sells Loyalty

PYMNTS

Retailers put together window displays and signs to create enticing storefronts, engage customers via social media and send printed ads through the mail. If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. Unattended Loyalty .

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#BankSocial: A Conference to Attend in Person

NCR

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

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Digital local advertising is on the rise; Some ideas for banks

Long Lasting Ideas

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

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FinovateFall 2018 Live Blog – Day 2

William Mills

User goes to Walgreens and registers the retail store in app. Namaste Credit’s automated credit assessment memo tool improves SME application review time and accuracy using image enhancement, OCR and advanced analytics. Some data gets categorized via the tool. Currently lots of losses because of failure in the Muni Market.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Portfolio outlooks, recommendation.Provide retail and advisory users the insight they need with Polly Portfolio. This looks like a polling tool, to get quick client feedback, mostly about current events. The fact that this is an automated tool means it lacks authenticity. Svyatoslav Ostrovsky (Head of Retail Digital Business).

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