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Metromile Drives Home $191.5M In Funding

PYMNTS

From self-driving cars already turning over engines in Pennsylvania , to Lyft saying close to no one will own a car by 2025 , to IBM’s driverless shuttle , the question remains who will need car insurance. Our go-to market strategy is focused on large urban areas and aimed at developing a brand with each city that we roll out into.

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Widening Borrower Protection’s Scope To SMBs

PYMNTS

While these tech-friendly companies may have the marketing strategy to place Facebook ads in front of small business owners, many of these entrepreneurs are largely unaware that an affordable SBA loan is even an option, said MacKrell.

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Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. She later joined the digital leadership team at SunTrust Bank where she was primarily accountable for strategy and operations of their public websites.

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Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. She later joined the digital leadership team at SunTrust Bank where she was primarily accountable for strategy and operations of their public websites.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Or is it merely the standard operating procedure for today’s savviest advertisers? Does it even work?