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Widening Borrower Protection’s Scope To SMBs

PYMNTS

While these tech-friendly companies may have the marketing strategy to place Facebook ads in front of small business owners, many of these entrepreneurs are largely unaware that an affordable SBA loan is even an option, said MacKrell. MacKrell highlighted the work of U.S.

Lending 136
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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Or is it merely the standard operating procedure for today’s savviest advertisers? Does it even work? With more tailored messaging, audience response rates are likely to increase.