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Metromile Drives Home $191.5M In Funding

PYMNTS

From self-driving cars already turning over engines in Pennsylvania , to Lyft saying close to no one will own a car by 2025 , to IBM’s driverless shuttle , the question remains who will need car insurance. Our go-to market strategy is focused on large urban areas and aimed at developing a brand with each city that we roll out into.

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Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

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Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Or is it merely the standard operating procedure for today’s savviest advertisers? Using this information and more, brands can customize messages and tones accordingly.