Marketing Marketing Strategies Operations Pennsylvania 
PYMNTS
SEPTEMBER 22, 2016
From self-driving cars already turning over engines in Pennsylvania , to Lyft saying close to no one will own a car by 2025 , to IBM’s driverless shuttle , the question remains who will need car insurance. Our go-to market strategy is focused on large urban areas and aimed at developing a brand with each city that we roll out into.
PYMNTS
JANUARY 29, 2020
But according to Pat MacKrell, president and CEO of New York-based small business lending firm Pursuit , the online alternative lending market has gotten good at hiding the true cost of financing from SMBs. “For a small business to start, sustain and scale operations, they need a ‘friend in court,’ so to speak.”
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Banking 2020
AUGUST 24, 2015
This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.
Banking 2020
AUGUST 18, 2015
This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: So given your experience and the time that you spent in the industry, why do you think search marketing is so important these days? What do you find interesting about it? Sabrina: That makes sense.
CB Insights
JUNE 7, 2018
Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Or is it merely the standard operating procedure for today’s savviest advertisers? For example, imagine trying to market a vegan protein bar. What is psychographics?
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