Remove Marketing Strategies Remove Online Remove Operations Remove Pennsylvania
article thumbnail

Widening Borrower Protection’s Scope To SMBs

PYMNTS

Borrower protection initiatives have taken aim at predatory lenders, both online and brick-and-mortar, with legislators at the state and federal levels addressing concerns that include a lack of transparency and sky-high fees and interest rates. small businesses had sought a loan online, compared to just 19 percent that did so in 2017.

Lending 136
article thumbnail

Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

Entering search queries online is something that we, as consumers do all the time. This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

Entering search queries online is something that we, as consumers do all the time. This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

article thumbnail

What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Or is it merely the standard operating procedure for today’s savviest advertisers? The app took the form of an online personality quiz. Does it even work?