Perficient

DECEMBER 2, 2020

The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to achieve specific business goals, and understand which partnerships to consider when advancing martech maturity.

Technology 322

Technology Marketing Houston Marketing Automation 322

Gonzobanker

OCTOBER 13, 2020

Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. For these institutions, digital strategy should be focused on a disciplined allocation of resources and a management team obsessed with understanding performance, competition and the voice of the digital customer.

Strategy 156

Strategy Digital Banking Digital Strategies Mobile 156

Abrigo

DECEMBER 31, 2015

In fact, the average percentage of accounting firms’ revenue spent on marketing has increased by 1 percentage point to 3.94 percent, according to the 2015 Association for Accounting Marketing Benchmark Survey. She reviewed the top 10 marketing expenses (excluding compensation) that the survey identified among all firms.

Strategy 150

Strategy Marketing Survey Marketing Automation 150

PYMNTS

FEBRUARY 22, 2018

According to the survey, nearly half of respondents said they are using apps in the workplace that have not been specifically sanctioned by their companies’ IT departments. Last year, data from Harmon.ie The report also highlighted potential security risks and wasted spending. This includes addressing SaaS in a step-by-step manner.

Tools 135

Tools Software Data Analysis 135

Payments Source

JANUARY 1, 2018

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. These surveys were conducted over the last two years and offer year-over-year comparisons of results. CASE STUDY] Data-Agnostic?

Trends 72

Trends Customer Experience Survey Data 72

William Mills

NOVEMBER 1, 2016

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based Content marketing.

Technology 40

Technology US Customer Experience Marketing 40