Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

Fintech 136

Fintech Marketing Community Bank Community 136

PYMNTS

DECEMBER 16, 2016

Though many financial institutions recognize the opportunity to help middle-market businesses automate their AP payments, they have not been able to fully capitalize on the opportunity. Here the elusive payments opportunity meets or, in fact, doesn’t meet, the elusive audience: accounts payable automation for middle-market firms.

Marketing Automation 100

Marketing Automation Marketing Cards Payments 100

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 113

Marketing Automation San Francisco Conference Marketing 113

Gonzobanker

DECEMBER 5, 2018

CorePro (from Social Money acquisition ) brought a platform that fintechs and banks can use to gather deposits and provide PFM-like capability. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

Fraud 111

Fraud Austin Fintech Lending 111

Cisco

MAY 5, 2021

Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services. Limited time or technical resources to deliver on experiences clients want now. You already have a CRM, a Marketing Automation platform, or Call Center software.

Customer Experience 129

Customer Experience Branding Tools Strategy 129

Gonzobanker

DECEMBER 19, 2017

FinTech threats and distractions. Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. Payments chaos.

Conference 101

Conference Industry Community Bank Community 101

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. ” Company facts. . ” Company facts.

Community Bank 12

Community Bank Data Community Marketing 12