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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

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Passing The Middle-Market Automation Exam

PYMNTS

There are also challenges with IT, with some firms of the mindset that they will not have the resources or staff to handle those cards. This may seem to be a simple process on its face, said Krishna, but it proves relatively harder when dealing with middle-market companies. King asked. “In

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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

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GonzoBanker Awards 2017

Gonzobanker

FinTech threats and distractions. While the darling of FinTech conferences, this divestiture seems primarily driven as a means of Customers delaying the $10 billion Durbin hit and maintaining quarterly EPS expectations from the Street. Oh, by the way, that Fintech darling of two years ago Lending Club? Payments chaos.

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How Financial Technology Partners can Help with Customer Acquisition Campaigns

FICO

Bigger banks have an advantage as they are able to leverage greater resources to attract new customers and extend their relationship with existing ones, through new product offers, segmented effectively, and targeted to gain the most value. Learn more about PrescreenCentral. Connect with me about solutions for effective prescreening [link].

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How Credit Unions and Regional Banks Can Execute Strong Customer Acquisition Campaigns

FICO

Bigger banks have an advantage as they are able to leverage greater resources to attract new customers and extend their relationship with existing ones, through new product offers, segmented effectively, and targeted to gain the most value. Learn more about PrescreenCentral. Connect with me about solutions for effective prescreening [link].

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Finovate Debuts: Race Data Helps Community Banks Turn Customer Data into Market Intelligence

Fintech Labs Insights

The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions. They sought a fintech partnership because they knew they couldn’t solve the problem on their own.