Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

Insights on Business

FEBRUARY 13, 2019

Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. Social-based marketing. Protection (Security).

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Analytics and first-party data can help reverse the trend.

Marketing 31

Marketing Fintech Millennials Analytics 31

Let's Talk Payments

FEBRUARY 11, 2017

But it’s remarkable how much we’ve gotten wrong about Millennials. Marketing strategies devised for Millennials by older generations have. They may be the most closely tracked generation in human history.

Millennials 40

Millennials Marketing Strategies Strategy Payments 40

Gonzobanker

JULY 27, 2022

Three in 10 Gen Zers and Millennials now consider a digital bank or fintech to be their primary checking account provider, and I would bet that most of them have no clue where that provider’s headquarters is located (or care, for that matter). Strategy #1: Embedded Finance. Strategy #2: Embedded Fintech.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

The Financial Brand

JUNE 6, 2017

The baby boomer segment has been ignored by fintech start-ups and many banks despite their significant needs and revenue potential.

Millennials 29

Millennials Fintech Customer Experience Marketing Strategies 29

CB Insights

OCTOBER 10, 2018

Market Map: The Startups Disrupting Retail & Commercial Banking. We define startups disrupting banking broadly to include mobile-first fintech companies that primarily focus on leveraging technology and software to digitize and streamline retail and business credit, checking, and savings accounts. Millennials.

Retail 78

Retail Cards Millennials Mobile 78