Independent Banker
FEBRUARY 28, 2022
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.
Gonzobanker
SEPTEMBER 21, 2018
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.
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PYMNTS
FEBRUARY 22, 2018
Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing.
Fintech Labs Insights
MARCH 16, 2017
is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. Above: Customer insight tool for frequent travelers. Above: Marketers can build their own campaigns with W.UP’s automation tool.
William Mills
APRIL 5, 2016
Content marketing is a mainstream marketing tactic within the FinTech industry, and our clients look to us to develop and implement their entire content marketing strategy.
William Mills
NOVEMBER 1, 2016
It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech. Content marketing. Marketing automation.
Cisco
MAY 5, 2021
Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services. You already have a CRM, a Marketing Automation platform, or Call Center software. Automation is one of the essential parts of any digital strategy.
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