Independent Banker

FEBRUARY 28, 2022

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

Fintech 136

Fintech Marketing Community Bank Community 136

William Mills

JULY 12, 2016

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

Gonzobanker

DECEMBER 19, 2017

FinTech threats and distractions. While the darling of FinTech conferences, this divestiture seems primarily driven as a means of Customers delaying the $10 billion Durbin hit and maintaining quarterly EPS expectations from the Street. Oh, by the way, that Fintech darling of two years ago Lending Club? Payments chaos.

Conference 101

Conference Industry Community Bank Community 101

William Mills

NOVEMBER 1, 2016

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech. Content marketing. Marketing automation.

Technology 40

Technology US Customer Experience Marketing 40

Cisco

MAY 5, 2021

Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services. Operational bottlenecks that slow down the ability to change (agile methodologies are now all the rage). Our partnerships extend beyond Mobile Operators.

Customer Experience 129

Customer Experience Branding Tools Strategy 129

Fintech Labs Insights

JUNE 15, 2016

The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions. They sought a fintech partnership because they knew they couldn’t solve the problem on their own.

Community Bank 12

Community Bank Data Community Marketing 12

CB Insights

AUGUST 31, 2017

The corporates and CVCs that added CrowdStrike to their portfolios in those deals operate in the cyberthreat-laden markets of computing and telecommunications. Fintech/Insurance AI. California-based Stem (formerly Powergetics) operates an intelligent IoT energy storage network. Company: Lemonade.

California 61

California Capital Company Industry 61