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Acquia Engage 2020 – Enhancements to the Marketing Cloud

Perficient

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

Marketing 294
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Market your community bank with first-party data

Independent Banker

“When we have first-party data, we can target much more precisely and can obviously reach those individuals one-to-one,” says Andrew Catalano, chief innovation officer of digital marketing agency Austin Williams in Long Island, N.Y. We can take that data and we can reach that person online,” Catalano says. “If The South Bend, Ind.

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Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

By combining these tools, businesses can gain a deeper understanding of their customers, create more personalized experiences, and automate tasks to free up employees to focus on more strategic initiatives. The following are examples of how businesses can use Data Cloud and Einstein GPT to improve their operations: Unify disparate data sets.

Industry 221
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Salesforce Marketing Cloud: Introduction to Email Studio 102

Perficient

For example, sending a confirmation email to the customer after purchase of a product is defined as triggered message. Tracking is an aggregated collection of data that allows you to view: Critical elements such as email opens, Clicks, Undeliverable messages, Other metrics online.

Marketing 322
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Please provide some client examples. Feedback from traditional post-purchase surveys, for example, tended to be very reactionary and isolated to that specific visit.

Branding 103
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Banking’s CRM Conquerors

Gonzobanker

As a quick disclaimer, none of the examples in this article are an endorsement of any specific software; multiple CRM solutions have been implemented across various Conquerors. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications.

Idaho 131
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FinovateSpring 2017 Live Blog – Day 2

William Mills

They use “continuous data validation” to verify each data element as it is input, for example it verifies the telephone number as soon as it is entered. Omnichannel campaigns online. Showing how a banker could build an online offer in real time. The platform provides a full digital process for submitting an application.