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Market your community bank with first-party data

Independent Banker

“When we have first-party data, we can target much more precisely and can obviously reach those individuals one-to-one,” says Andrew Catalano, chief innovation officer of digital marketing agency Austin Williams in Long Island, N.Y. We can take that data and we can reach that person online,” Catalano says. “If The South Bend, Ind.

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FUEL CYCLE Fuels B2C Relationships

PYMNTS

— as if they were on a social network. The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Please provide some client examples.

Branding 103
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FinovateSpring 2017 Live Blog – Day 2

William Mills

They use “continuous data validation” to verify each data element as it is input, for example it verifies the telephone number as soon as it is entered. Omnichannel campaigns online. Showing how a banker could build an online offer in real time. Mills-Grimes is the Digital Marketing Manager at William Mills Agency.