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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Legacy Healthcare CRM: Understanding Why It Needs to be Different

Perficient

Today, healthcare marketing and IT leaders are facing a series of big decisions: Do they keep their current legacy CRM decision-engine or opt to build an enterprise CRM that serves the entire organization? This is traditionally the realm of marketing , but in the past healthcare marketing has had some real challenges.

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Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Achieving these commitments will require clinical, marketing, and operations teams partnering more closely together and in a way they never have before. The Chartis Group estimates that 10% of the patient market for elective care will disappear. The $200B question. In practice, EMRs have fallen far short of the vision.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. Their ability to market and add banking functionality … is a natural fit.”.

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Acquia Engage 2020 – Enhancements to the Drupal Cloud

Perficient

While conferences are not safe this year with COVID-19, Acquia Engage has gone virtual with an online event. The Drupal Cloud is the suite of tools that enhance site building in Drupal and Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

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Charity Crowdfunding Startup Classy Raises $30M

PYMNTS

San Diego-based charity crowdfunding startup Classy secured $30 million to provide its software-as-a-service offering to nonprofits that need help raising online donations and keeping donors engaged over time. The platform works with more than 2,500 organizations and is integrated with enterprise app Salesforce.

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Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

As you start to research what’s available in the market, you find that there are hundreds of potential systems, all at different price points and all that claim to be the best solution. Event Management. As you get lost in the overwhelming amount of information or a lengthy RFP, you decide you need some expert help on the topic.

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