Perficient

MARCH 1, 2021

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. HIPAA was created nearly 25 years ago.

Marketing 508

Marketing Training Data US 508

Perficient

FEBRUARY 24, 2021

My previous blog analyzed how technology and the right team can improve your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Part of it is technology, and part of it is data.

Data 322

Data Analysis Tools Management 322

PYMNTS

FEBRUARY 8, 2017

Founded in 2000, Fishbowl began as a first-generation marketing company focused primarily on email and email-related services, said Kiran. Marketing has become much more data-centric in recent years,” Kiran said. That has become a strength for us, to leverage that intelligence to help restaurants market effectively to their guests.”.

Mobile 100

Mobile Google Retail Marketing Automation 100

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? When PR and content marketing work together, the results are impressive.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. A recent HubSpot report supports this, with 63 percent of marketers indicating that generating traffic and leads is their top challenge, essentially the Holy Grail for marketers.

eBook 41

eBook Marketing Automation Marketing social media 41

PYMNTS

APRIL 18, 2017

With today’s economy becoming increasingly more connected over the past decade, there have been various forms of technology solutions developed along the way to assist in streamlining smart devices. It’s nearly impossible to find a day where money isn’t flowing between retailers and consumers.

social media 123

social media Payments Retail Branding 123