Perficient

JULY 20, 2020

Through our work with health systems around the country, we see this disconnect often. Our suggestion: Before you invest in digital solutions, create robust healthcare personas. What are marketing personas versus UX personas? UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332

UX Meeting Groups Data 332

Gonzobanker

JULY 20, 2022

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

Digital Strategies 173

Digital Strategies Strategy Leadership Customer Experience 173

Perficient

NOVEMBER 20, 2020

However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content. Synthetic content creation is a natural byproduct of the creative methods and the technology available to us today. This should be a top priority.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

FEBRUARY 25, 2021

Digital design systems that seamless blend the physical and digital worlds, coherent governance policies and dedicated CX champions are all crucial to consistent delivery. Avoid competing priorities by clearly mapping KPIs to customer expectations, and by identifying potential conflicts in the measurement system.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

SEPTEMBER 29, 2020

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294