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Perficient’s Brian Flanagan Featured in 2021 SoDA Report

Perficient

Brian Flanagan, Perficient’s Digital Experience Strategist was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2021 SoDA Report, Digital First, Digital Fast. SoDA is an extremely selective association of respected digital agency leaders and technology disruptors.

Report 496
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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value. The short answer is No. How to Get There.

Branding 378
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Mobile banking adoption growth is slower than you think

Celent Banking

In March of this year the Federal Reserve released the newest iteration of its consumer survey report on mobile banking, Consumers and Mobile Financial Services 2016. One fact that sticks out is how slow mobile banking adoption has been over the last few years. The two figures below illustrate what’s happening.

Mobile 100
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294