Independent Banker

SEPTEMBER 1, 2016

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. 2016 IB Social Media Leaders is sponsored by SHAZAM. listed in alphabetical order). Bank of Ann Arbor.

social media 96

social media Community Community Bank Michigan 96

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics. Learn more here.

social media 150

social media Lending Community Community Bank 150

Gonzobanker

OCTOBER 13, 2020

Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. For these institutions, digital strategy should be focused on a disciplined allocation of resources and a management team obsessed with understanding performance, competition and the voice of the digital customer.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

PYMNTS

MARCH 24, 2016

Mobile technologies were cited by 42 percent of executives as a key strategy for customer engagement, just shy of the 45 percent that said the same of cloud technology. About 40 percent of CPOs said they have a clear digital strategy, which includes efforts like digital reporting and data analytics, for their processes.

Innovation 100

Innovation Marketing Digital Strategies social media 100

Independent Banker

AUGUST 25, 2016

Digital tools and tactics. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here. By Sam Schaust.

social media 70

social media Community Bank Community Video 70

Social Assurance

JUNE 21, 2021

– Social Assurance, a software and marketing solutions leader in the financial services industry, has announced that Jaime Falkner, CFMP, has joined its team as their Client Growth Manager. After sitting in the seat of the bank marketing director, I find so much joy to be a strategic partner with those bank marketers.

Marketing 15

Marketing social media Community Branding 15