Gonzobanker
OCTOBER 13, 2020
Smaller banks and credit unions can bring unique value to the mobile ‘arms race.’ marketplace have made significant investments in their mobile applications centered around improving the client experience. Mobile app store ratings have gone from an average of 4.2 Integrate feedback with app stores reviews.
Gonzobanker
SEPTEMBER 21, 2018
As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?
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Gonzobanker
JUNE 26, 2019
Digital & Marketing. Credit Union of Texas used MuleSoft ( purchased by Salesforce last year ) to tackle digital banking improvements. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications.
Gonzobanker
DECEMBER 5, 2018
Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. And, in a hypercompetitive and rising rate environment: Better money.
Gonzobanker
MAY 14, 2018
More than 1,700 industry execs descending on the Vegas Cosmopolitan getting mobile alerts like “Open Bar in the Exhibit Hall.” Marketing automation provider Marquis and its clients were talking up execution capabilities from its recent DocuMatix. What could possibly go wrong? As it turns out, a LOT can go right.
Fintech Labs Insights
MARCH 16, 2017
W.UP (pronounced whup ) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging.
Gonzobanker
DECEMBER 19, 2017
Goes to new speculative and gutsy startup ventures in the credit union industry that include CUNA Mutual Vantage Analytics, the Constellation Digital Banking venture started out of Coastal Credit Union and the CU Ledger consortia now being led by former MasterCard executive John Ainsworth. New Hot Category Award : Marketing Automation.
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