Gonzobanker

OCTOBER 13, 2020

Smaller banks and credit unions can bring unique value to the mobile ‘arms race.’ marketplace have made significant investments in their mobile applications centered around improving the client experience. Mobile app store ratings have gone from an average of 4.2 Integrate feedback with app stores reviews.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

Fintech Labs Insights

MARCH 16, 2017

W.UP (pronounced whup ) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. Other insights are about digital behavior, like connecting your online customers with call center agents when assistance is required.”

Tools 19

Tools Marketing Automation Analytics Digital Banking 19

Gonzobanker

JUNE 26, 2019

Digital & Marketing. Credit Union of Texas used MuleSoft ( purchased by Salesforce last year ) to tackle digital banking improvements. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications.

Idaho 144

Idaho Michigan System Lending 144

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. If Q2 solves online account opening experience, then that minimizes some ROI justification for a Salesforce add.

Fraud 130

Fraud Austin Fintech Lending 130

FICO

OCTOBER 23, 2019

We completed surveys on this topic at FICO and the responses zero in on factors such as poor digital banking offerings, less personalized offers and smaller networks of branches and ATMs. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

We completed surveys on this topic at FICO and the responses zero in on factors such as poor digital banking offerings, less personalized offers and smaller networks of branches and ATMs. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

We completed surveys on this topic at FICO and the responses zero in on factors such as poor digital banking offerings, less personalized offers and smaller networks of branches and ATMs. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40