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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

Strategy 243
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Personalized Video Can Boost Engagement and ROI in Banking

The Financial Brand

Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking. The post Personalized Video Can Boost Engagement and ROI in Banking appeared first on The Financial Brand.

Video 38
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FinovateFall 2018 Live Blog – Day 2

William Mills

However, they see their main value as helping to improve customer experience. ^SR Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Uses video to capture a bank statement via AI processing to improve results. 09:34 am Cashoff. banks @cashoff_uk Lina Perez, Billy Leung.

Mobile 77
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FinovateSpring 2016 Live Blog – Day 2

William Mills

01:25 pm Video Recap of Finovate Day 1 with William Mills and Steven Ramirez. DigiByte is looking at video games, and have created a “gaming wallet” based on blockchain tech. ^SR. Based in Hong Kong; showing integration with free to play video games. Personalized video content on a mass scale. Tim Dubes (VP, Marketing).

Video 40
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FinovateSpring 2016 Live Blog – Day 2

William Mills

Not just for video games… okay, you have my attention. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? DigiByte is looking at video games, and have created a “gaming wallet” based on blockchain tech. ^SR. Virtual reality?

Video 40
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Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign

The Financial Brand

This article Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign appeared first on The Financial Brand. An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.