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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

Strategy 243
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Personalized Marketing: What Banking Customers Really Want

Perficient

And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Personalized Video Can Boost Engagement and ROI in Banking

The Financial Brand

Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking. The post Personalized Video Can Boost Engagement and ROI in Banking appeared first on The Financial Brand.

Video 39
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FinovateFall 2018 Live Blog – Day 2

William Mills

However, they see their main value as helping to improve customer experience. ^SR Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Uses video to capture a bank statement via AI processing to improve results.

Mobile 78
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Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign

The Financial Brand

This article Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign appeared first on The Financial Brand. An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

01:25 pm Video Recap of Finovate Day 1 with William Mills and Steven Ramirez. Ryan Wilk (VP, Customer Success) and Robert Capps (VP, Bus. Showing using a brand new device on a brand new connection. DigiByte is looking at video games, and have created a “gaming wallet” based on blockchain tech. ^SR. This is great.

Video 40
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FinovateSpring 2016 Live Blog – Day 2

William Mills

Not just for video games… okay, you have my attention. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Virtual reality?

Video 40