Customer Experience Management Marketing Automation Technology 
Perficient
DECEMBER 2, 2020
Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.
Perficient
JULY 12, 2022
Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences.
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PYMNTS
JUNE 21, 2018
Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. The company added that Salesforce’s technology enables Zycus to “blur the lines between sales, marketing, customer support, operations and even IT.”
Independent Banker
FEBRUARY 28, 2023
“The key is to understand the profiles of the best and [more challenging] customers, which can then impact who you target for solicitation,” says Stephenie Williams, vice president, financial institution marketing product and strategy at marketing solutions company Vericast in San Antonio. Prioritize data accuracy.
PYMNTS
SEPTEMBER 7, 2016
Revel Systems , the maker of an iPad point-of-sale management tool for brick-and-mortar retailers, food businesses and other industries, announced on Tuesday (Sept. 6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains.
FICO
NOVEMBER 29, 2022
Systems that also support multi-channel distribution and integration with agents and aggregators will typically offer faster times to market, real-time insight, streaming data and analytics, or faster response times for better customer experience. Insurers Must Balance Rapidly Evolving Market Forces and Emerging Technology.
William Mills
NOVEMBER 1, 2016
Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?
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