Toys”R”Us, Millennial Moms And In-Store Omni — Oh My!
PYMNTS
MAY 2, 2016
Mothers have always been a desirable retail demographic. In the days when mom (and only mom) balanced the checkbook, retailers that could influence her purchasing decisions often had an entire family’s disposable income at their, well, disposal. As it is in nearly every other generational subsection, millennial moms love mobile.
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