PYMNTS

NOVEMBER 26, 2019

The company’s largest target market is the 12-and-under age group. The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. He sees it less as a group and more of a community.

Community 161

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The Financial Brand

AUGUST 31, 2020

The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand. Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone.

Community Bank 34

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Long Lasting Ideas

OCTOBER 16, 2017

His investment soared to several thousand dollars and then, seemingly in a flash, my son’s $100 investment that blossomed to make him feel for a moment like a blockchain Warren Buffet was gone, wiped out by alleged embezzlement by the company’s head, French national Mark Karpeles.

Community Bank 40

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Long Lasting Ideas

APRIL 7, 2016

Continue reading 5 lessons for bankers from Augusta National at Bank Marketing Strategy + Ideas. Bobby Jones, Palmer, Nicklaus, Watson, Trevino, Tiger and Phil. There’s not a golfer alive who hasn’t longed to stroll across Rae’s Creek, or to walk Amen Corner.

National 40

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PYMNTS

JANUARY 29, 2020

As online lending platforms proliferate among the SMB borrowing community, however, experts warn that a lack of regulation means these companies rarely publicly reveal interest rates and fees. On top of that, MacKrell said the government is not sufficiently enlightening the small business community about the risks of online lenders.

Lending 136

Lending New York Online New Jersey 136

Long Lasting Ideas

MARCH 1, 2016

The title alone may beg the question: What in the world does employee happiness have to do with marketing a bank?’. And moreover, think about the message those happy employees communicate to current and potential customers. Happy bankers also engage with the community beyond the branch’s four walls. HomeBanc in Tampa, Fla.,

Marketing 40

Marketing Nashville Tampa Community 40

PYMNTS

JULY 16, 2020

It has set out four major elements for how all companies — particularly retailers — must organize their go-to-market strategies and business models for the short term, with an eye toward the behaviors that will stick if and when the pandemic ebbs. So far, retailers have done a decent job here. FIT® will be eliminating friction.

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